Yves Ecueil Mkt Blend Essay

Yves Caillasse has implemented an position strategy supplying the same low-cost prices as its competitors. The sole difference is the image of the rand name: the botanical beauty treatment. Sales through mail instructions are the principal source of revenue of the firm; it is so why we have chosen to compare the values between Sumado a. R as well as its closest competition in that sector: Le Membership des Créateurs de Beauté (they include higher quality products). An example to get the cosmetic makeup products:

•An eye-liner:

Yves Rocher -- 5, 90 euros

Le Club dieses Créateurs sobre Beauté – 6, 85 euros

An example for the bath & shower goods:

•A shampoo:

Yves Rocher – 8 pounds

Le Membership des Créateurs de Beauté – 12 euros

An example for the skin care products:

•A face mask:

Yves Rocher – several euros

Votre Club kklk Créateurs sobre Beauté – 14 pounds


a)Product line

The Yves Rocher brand produces and commercializes its own products satisfying just about every desire with the right positioning and product lines designed to everyone.


Skin area CareAnti-Aging

Skin cleansers



Masks & Exfoliators

Eye Treatments

Skin Care Series

Men's Skin CareDay creams, night creams


FragrancePerfumed Body Lotions and creams

Could Fragrance

Perfumed Shower Skin gels

In a number of Fragrances

Potpourri & Incense

Candlestick Shop

MakeupEyes (mascara…)

Lip area (gloss…)

Face (blush…. )

Nails (polish…)

Bags and brushes

Trendy Glam MakeupBlack, blue, green, beige

Red, pink, transparent

White, red…

Bath and ShowerBath and Shower Gel

Shower Soaps

Shower Oils & Soaks

Liquid Side Soaps

Physique Scrubs

Bathtub Accessories

Anti-perspirantsRelaxing oil

Human body & HairBody Lotions

Hand Creams

Ft . Creams and Pedicure

Curly hair Removal Aromatherapy

Spa and Slimming

Summer Holiday Season

Sun Protection and Suntan Lotion



Treatments3 for 1, smooth, radiance extending…

Shimmering Lights

Feel strips


Moisturizing Sun screen


Most of Yves Rocher's...


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