Yves Ecueil Mkt Blend Essay

Yves Caillasse has implemented an position strategy supplying the same low-cost prices as its competitors. The sole difference is the image of the rand name: the botanical beauty treatment. Sales through mail instructions are the principal source of revenue of the firm; it is so why we have chosen to compare the values between Sumado a. R as well as its closest competition in that sector: Le Membership des Créateurs de Beauté (they include higher quality products). An example to get the cosmetic makeup products:

•An eye-liner:

Yves Rocher -- 5, 90 euros

Le Club dieses Créateurs sobre Beauté – 6, 85 euros

An example for the bath & shower goods:

•A shampoo:

Yves Rocher – 8 pounds

Le Membership des Créateurs de Beauté – 12 euros

An example for the skin care products:

•A face mask:

Yves Rocher – several euros

Votre Club kklk Créateurs sobre Beauté – 14 pounds

2)Products

a)Product line

The Yves Rocher brand produces and commercializes its own products satisfying just about every desire with the right positioning and product lines designed to everyone.

WidthLengthDepth

Skin area CareAnti-Aging

Skin cleansers

Toners

Moisturizers

Masks & Exfoliators

Eye Treatments

Skin Care Series

Men's Skin CareDay creams, night creams

Perfumed

FragrancePerfumed Body Lotions and creams

Could Fragrance

Perfumed Shower Skin gels

In a number of Fragrances

Potpourri & Incense

Candlestick Shop

MakeupEyes (mascara…)

Lip area (gloss…)

Face (blush…. )

Nails (polish…)

Bags and brushes

Trendy Glam MakeupBlack, blue, green, beige

Red, pink, transparent

White, red…

Bath and ShowerBath and Shower Gel

Shower Soaps

Shower Oils & Soaks

Liquid Side Soaps

Physique Scrubs

Bathtub Accessories

Anti-perspirantsRelaxing oil

Human body & HairBody Lotions

Hand Creams

Ft . Creams and Pedicure

Curly hair Removal Aromatherapy

Spa and Slimming

Summer Holiday Season

Sun Protection and Suntan Lotion

Shampoos

Conditioners

Treatments3 for 1, smooth, radiance extending…

Shimmering Lights

Feel strips

Replenishing

Moisturizing Sun screen

b)Brand

Most of Yves Rocher's...

Popular

 Bonecrack Essay
Bonecrack Essay

Julia Chen Mrs. Casey 216 Period two 28 Sept 2012 A Pathetic Change What happens if a daddy was a person with a " well-developed legal…...

 life devoid of life Dissertation
life devoid of life Dissertation

п»їGemini constellation The direction with the Gemini will be indicated by the stars Rigel and Betelgeuse of the groupe of Orion. Indeed, whenever we draw an imaginary series…...

 Chronic Upsetting Encephalopathy Analysis Paper
Chronic Upsetting Encephalopathy Analysis Paper

Chronic Traumatic Encephalopathy Thomas Liggins ITT Technical Institute/ D. Las Vegas Trainer: Ron Schaeffer ES3220 25th February, 2013 There is a dark cloud suspending…...

 This I really believe Essay
This I really believe Essay

This I Believe I believe that to be a north american means to rely on yourself and stand up so that you believe in. So I…...