The Alamo Drafthouse -- Case Review Research Paper

Case Review:

This case offers us a brief introduction in the Alamo Drafthouse in its history, facility design and delivery system, coding, revenues and cost, marketing and promotion. From the case, we know that the Alamo Drafthouse was founded by simply Tim and Carrie in Austin after their fist opportunity failed in art films and highlighted live music. Compared with various other movie theater, the Alamo Drafthouse distinguished by itself by the food and drink service offered inside the movie theater. The seating is organized with lines of cabaret style tables looking at each row of seating, with an aisle among each row to accommodate waitress service. Customers write their very own orders on slips of paper, which are picked up simply by waiters shifting quietly between rows. The Alamo's programming is split up into two types, second-run features and special events. Second-runs take into account 20 from the 25 screenings per week to appeal to the people who have a sophisticated taste in film. Special attractions are including Austin Film Society incidents and conspiracy film just like silent videos scored by simply local groups playing live accompaniment. The price point in the Alamo is usually below the cost of seeing a first-run film but it is usually above the selling price of likely to a bargain theater to see a second-run film. After the ticket is definitely purchased, clients spend regarding 55 percent of this on food and 45 percent on liquor. They also elevated menu prices occasionally to boost spending. Although customers are spending more than they do when they go to a common theater, the Alamo's income are restricted to its smaller sized capacity and high labor costs. When it comes to the advertising and promotion, Tim and Carrie employ several cheap methods. They take advertisements in the three many read Austin papers, generate three-month calendars that list special events and upcoming showings are released before every single feature. In addition they formed a close relationship together with the entertainment publication and get yourself a lot of free of charge public relations publicity. Moreover,...

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