Global Business Today Study Paper

United States/West Africa: A Comparison

Of Home and Sponsor Cultures

LeAndra Evans

Higher Iowa School

BA 488-Economics of Intercontinental Business

January 21, 2011

United States/West Africa: An evaluation

Of House and Host Cultures

Introduction

What is tradition? Culture—according to numerous scholars is usually " a method of beliefs and best practice rules that are shared among a group of people and that the moment taken together constitute a design to get living” (Hill, 2009). Because, culture can be characterized by person persons; race, ethnicity, and creed are certainly not always common, thus the presence of pop and hip-hop cultures. As businesses continue to operate on a global level, diversity is starting to become inherently important. When a firm decides to deliver managers overseas; careful consideration has to be taken to make certain that the ethnical characteristics of the home culture can be integrated into the ones from the host culture.

Venturing on a new online business opportunity; I have made a decision to open a new telecommunications organization in Macizo Leone. Positioned in North-Western The african continent, Sierra Leon is the prime location to get establishing telephony. Before setting up operations; I want to become better acquainted with European African culture—that is to be certain that my Usa (US) lifestyle and business practices won't have a negative effect on those of Serrania Leone; for this have considered Geert-Hofstede. com. Geert-Hofstede is actually a psychologist that is known for his studies and research on how culture impacts work values and values (Hill, 2009). In his eight year study, Hofstede in comparison cultural measurements in forty countries and divided this into four (or sometimes five) areas that summarized each traditions. The dimensions included: Electricity Distance Index (PDI), Individualism (IDV) (opposite collectivism), the Uncertainty Avoidance Index (UAI), and Masculinity (MAS) (opposite femininity), and Long-term Positioning (LTO). Electricity distance refers to the extent that much less powerful members accept and...

References: Slope, C. (2009). Global business Today. New york city: McGraw-Hill Irwin.

Hofstede, G. (2009). Geert Hofstede cultural deminsions. Recovered January twenty three, 2011, by Itim Worldwide: http://www.geert-hofstede.com/

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