Don’t Think Pink: What Seriously Makes Women Buyand How you can Increase Your Share of This Vital Market. Dissertation

" Book Review”

Johnson, D. & Discovered, A. (2004). Don't Think Pink: What Actually makes Ladies Buy—and How you can Increase Your Discuss of This Crucial Market. [An electronic book accessible through the World Wide Web—see Steen Catalogue entry for link] Lisa Meeks is a CEO of The ReachGroup, a consulting firm devoted to and counseling on the women-consumers behavior. She actually is a leading corporate trainer and brand expert who caused several top US businesses. Her input to promoting concepts are acknowledged by simply Harvard Organization School's Operating Knowledge, The Chicago Tribune and many other leading journals and magazines. D. Johnson is likewise known as an author of Brain Your X's and Y's, a book devoted to the advertising to years X and Y. Andrea Learned was co-founders of ReachWomen and it is a Director of Learned-On- Women, a blog speaking and composing on how to design and implement marketing to women. The girl specializes on bridging customarily male-oriented companies, such as outdoor sports or consumer technology, with women-oriented ones. A. Learned is known for her insightful contributions to MarketingProfs. com, Fuel, plus the Advertiser. Jane Brown is known as a Founder and President of Imago Innovative – the only strategic promoting agency inside the U. T. exclusively expert on alleged " nice spot" of today's market – women of the Baby-Boom generation. With over 20-year career in strategic advertising branding, Meters. Brown recognized herself as being a leading tone on the subject of marketing to girls. As a market expert, M. Brown partnered with a a comprehensive portfolio of businesses

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