Airline Company Marketing Plan Essay

installment payments on your 0 Situation Analysis

In recent years, the people of Bangladesh had been noticed to get interested in exploring abroad for pleasure journeys especially to countries just like Malaysia, Singapore, and Thailand. Moreover, the ongoing economic crisis has compelled these countries to reduce the traveling cost to attract more tourists. In accordance to a statistics of Malaysian Tourism Section, they have decreased the travelling tax by simply 25%, general hotel price by thirty percent and their retailers have declared sales low cost ranging from 10% to 50 percent for travelers. As a result many of the middle and upper middle section class folks are now staying attracted to travel and leisure this countries especially Malaysia. There is a guaranteeing market to get an flights package to Malaysia in Bangladesh. Almost all of the customers usually be young and affluent, age range 18-34, and one fourth are from households with annual incomes of BDT 55, 000 or even more. There was a 24% embrace executive contribution in exploring Malaysia pertaining to professional and private tours in last two years. Most of these people stay in the capital city. ➢ Many regional corporate like Square, Basundhara Group, S i9000. Alam happen to be arranging their annual conventions in Malaysia. ➢ Along with this there are primarily young pros who often lack the time and experience necessary to effectively plan a pleasure trip on their own. ➢ According to Tourism Malaysia the reservation of vacation cottages simply by Bangladeshi people have increased simply by 45% in last two years. ➢ Many Bangladeshi students and workers are in Malaysia. Their particular relatives and friends usually visit these people especially in the period period of December- January. Each one of these mentioned scenarios are suggesting to a incredibly bright prospect of aircarrier packages in Bangladesh. Thinking about the economic factors we have found that most the mentioned people need just a aircraft to travel and they scarcely bother regarding luxury. What is important to all of them is how much they are spending at the end of the day. Taking into consideration all these factors we have chose to introduce an extremely cheap flights package. We wish to adopt market penetrating tactics and generate profit by going to more and more tourist. Our focus on groups are: • Midsection, upper-middle school for honeymoon purpose

• Middle, upper-middle class intended for educational and business goal • Firms willing to keep conference in Malaysia

• Relatives of students, representatives, workers lining in Malaysia We is going to communicate its ability to fulfill the demands of this market and fill this need. 2 . 1 Marketplace Summary

The travel and tourism companies are separated into two primary categories, business and leisure time travel. Each contributes regarding 45% to total revenues. The remainder of income is made from put together business/leisure journeys. Business travel around can be divided into two categories, the channel to significant corporate bank account, and the tiny independent businessman. Leisure travelers are classified according to the types of excursions they take, cash flow, or age. The 4 primary leisure travel groups are: 1 ) Adventure, Special-Interest, R& L, Honeymoons & Sightseeing Journeys. 2 . High-Income Travelers.

several. Budget-Conscious Travellers.

4. Family members, Students & Seniors.

Excitement travel builds approximately 25% of the annual sector revenues. Around 10% of such revenues are derived from Malaysia travellers. Based on these types of and other statistics, Sky-high quotes the Malaysia travel package to generate approximately BDT 62 million each year. We estimate that it will catch about 8% of this marketplace.

Target Market

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Market Evaluation

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